What Should Your Employment Brand Include?

According to an Experience.com survey: Important criteria for students in evaluating job offers (% rated "very important")

• Fits with candidate's skills - 73%
• Company reputation/ ethics - 70%
• Career advancement opportunities - 70%
• Location - 66%
• Professional development and training - 66%
• Company culture - 61%
• Health benefits- 56%
• Job security - 51%
• Salary - 49%