Mejer Grocery Store Chain Looks to Consumers to Define Their Brand

Hey Ya'll,

I heard about this on the radio the other day and I thought it was interesting. The Mejer chain of grocery stores is running a contest where they are asking for video submissions from customers showing examples of their brand.

I find it interesting to look at what tactics companies are using to measure their brand in the marketplace. Check it out if you're curious.

http://www.meijerbrand.com/index.html