In my quest to present more like Steve Jobs I came across this great piece on John Moore's "Brand Autopsy" blog - http://brandautopsy.typepad.com/brandautopsy/ - John Moore is a marketing executive for Starbucks and Whole Foods Market.
-Matt
While riffling through Carmine Gallo's just-published book, FIRE THEM UP, I landed upon some super-smart advice for delivering a more effective presentation. Gallo writes ...
A client once asked me, "How can I be more like Steve Job in my next presentation?"
"It's simple," I explained. "Tell your listeners why you're excited about your product, share a vivid vision of the future that your product makes possible, and be specific about how your product will help them succeed in business."
Most people hype features. Steve Jobs sells benefits. When he pitches products, it's not about him: it's about you. That is the secret behind a master showman.
Great advice.
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